Page 13 - Visual Paradigm Enterprise Architecture Phase A
P. 13

Identify Goals based on the Result of Assessments







                                                                  Profitability
                      Customers Choose our
                     Competitors that Provide                                                           High Personnel Costs
                   Digital Customer Experiences


                                                      Revenue                      Costs

                      Customers Choose our                                                                High Application
                     Competitors with Lower
                        Premium Costs                                                                    Maintenance Costs

                                                   Increase Revenue             Reduce Costs       Goals can also be decomposed
                                                                                                   e.g., “increase profit” can be decomposed into the
                                                                                                   goals “reduce cost” and “increase sales”.



                      Improve Customer                                            Reduce
                                                 Increase Market Share                                  Reduce Personnel Costs
                          Retention                                           Maintenance Costs



                      Improve Customer
                                                                                  Introduce the Common Use of Applications
                          Retention

                                                            Goals represent some desired result that a stakeholder
                                                            wants to achieve
                      Improve Customer                      e.g., increasing customer satisfaction by 10%.
                                                                                                                        Driver
                          Retention
                                                            Goals are generally expressed using qualitative words
                                                            e.g., “increase”, “improve”, or “easier”.
                                                                                                                     Assessment
                       Improve Customer Interaction with Collected Data

                                                                                                                        Goal


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