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Project Background – An Example

                  ArchiSurance was formed to take advantage of numerous synergies between the three
                  organizations. While the three pre-merger companies sold different types of insurance, they had
                  similar business models. All three sold direct to consumers and businesses through the web, email,
                  telephone, and postal mail channels. Although based in different cities, each was completely
                  housed in a modern office complex in a major metropolitan area. Each had loyal customer bases
                  and strong reputations for integrity, value, service, and financial stability. All three companies
                  were privately held by interlocking groups of institutional and individual investors.

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