Customers need to recognize how a proposed feature will work. But simply describing to them verbally or textually for the targeted feature to be built may be quite challenging for their imagination. Wireframing can be extremely helpful in squaring that circle, as it can be served as a "show, don't tell" visual mock-up tool for confirming system design ideas with customers.
A wireframe is only a low-fidelity version of a user interface and is not meant to be a representation of real screen. Website wireframes are intended to be used to demonstrate functionalities, user interactions and screen flows of web pages, without explicitly specifying how screen components should look like and how the components should behave in order to achieve the highest usability. Comparing to prototyping or any kind of detailed screen designs, wireframe features the following advantages:
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