Visual Paradigm logo

Blue Ocean Strategy App

Create an uncontested market space by systematically innovating your business model.

  • Blue Ocean Strategy Tool
  • Blue Ocean Strategy Tool
  • Blue Ocean Strategy Tool
  • Blue Ocean Strategy Tool
  • Blue Ocean Strategy Tool

The Blue Ocean Strategy Tool empowers teams to systematically create breakthrough market strategies that pursue differentiation and low cost. Using a structured process, it guides users to analyze current markets, leverage the Four Actions Framework, develop value innovation strategies, and deliver actionable implementation plans for uncontested market space.

Purpose and Benefits

This tool enables organizations to move beyond competitive rivalry by applying the Blue Ocean Strategy method. Teams gain insights into market limitations, discover unique value opportunities, and build actionable strategies to deliver innovation and growth.

  • Market Analysis: Clarify existing market boundaries, competitor offerings, and user pain points.
  • Opportunity Mapping: Apply the Four Actions Framework (Eliminate, Reduce, Raise, Create) to find blue ocean opportunities.
  • Value Innovation: Combine differentiation and low cost to create compelling value for both customers and the business.
  • Implementation Focus: Develop detailed action plans with clear success metrics and accountability.
  • Repeatable Process: Use a step-by-step methodology for new products, services, or markets.

How It Works: Guided Blue Ocean Journey

The tool leads users through all critical stages for building a Blue Ocean Strategy, helping teams move from competitive analysis to value innovation and practical implementation.


Step 1: Analyze Existing Market

Identify current industry boundaries, main competitors, market pain points, and limitations.


Step 2: Apply Four Actions Framework

Use Eliminate, Reduce, Raise, and Create actions to uncover new value curves and opportunities.


Step 3: Develop Value Innovation Strategies

Create strategies that combine unique value propositions with cost efficiency to differentiate your offerings.


Step 4: Build an Implementation Plan

Define key actions, assign responsibilities, outline implementation details, and success measures.

Use Cases

  • Product Strategists: Develop market-creating products and services.
  • Innovation Teams: Find blue oceans to escape commoditization and price competition.
  • Business Leaders: Plan for sustainable growth in new and established markets.
  • Cross-functional Teams: Collaborate to build and execute value-driven strategies.

Tips & Best Practices

  • Use the Four Actions Framework as a team to challenge assumptions about your industry.
  • Balance innovative ideas with practical implementation plans for sustainable results.
  • Assign clear responsibilities for every action and track outcomes with defined metrics.
  • Review the strategy regularly and look for evolving blue ocean opportunities.

Turn every software project into a successful one.

Try Visual Paradigm Free

We use cookies to offer you a better experience. By visiting our website, you agree to the use of cookies as described in our Cookie Policy.

OK